It’s been a minute since publishing the first “how to” LinkedIn blog post focusing on recruiters initial impressions when landing on your LinkedIn profile. And honestly, I forgot all about parts two and three.
Story time. Recently, I pushed for a career change, and got what I wanted, all by applying what I preach. At first, I thought landing this job was all luck. Of course, there’s some luck involved, but after discussing it over with the LinkedIn recruiter that found me, I realized that this stuff works.
For a quick recap, part one of this series dealt with the most important segments of your LinkedIn: 1) your profile picture, 2.) your heading, and 3.) your summary.
Also, don’t forget to consistently use detailed keywords throughout your LinkedIn, especially in your LinkedIn heading and summary. Well, what about the rest of your profile? If you leave the remaining blank, will you get contacted?
To have a LinkedIn that stands out from the competition and gets noticed requires finishing what you’ve started.
Experience Trumps Everything
After your LinkedIn picture is uploaded, your headline and summary filled out, you need focus on the Experience portion of your LinkedIn profile.
First off, the headline of your LinkedIn Experience shouldn’t contain generic job titles. Your Experience headlines need to have specific keywords that’ll help you land the job you want.
Now for the description. Most people copy and paste their resume’s work experience into their LinkedIn Experience portion of their page. DO NOT DO THIS. Your LinkedIn Experience should NOT be as detailed as your resume’s work experience. I would also avoid using bullets in this section, but that’s up to you.
Your LinkedIn Experience description should be a summary highlighting your main achievements (preferably qualitative), showing your value to a company.
The hardest part in correctly utilizing the Experience section is combining essential keywords with understandable, basic terms for recruiters outside your industry. No point in putting it into words and acronyms no one can understand except the people in your field (likely not recruiters).
If you run into an issue where you have too much experience to choose from, I would then prioritize my top three, and roll with those. Remember, you want to tailor your LinkedIn Experience to fit the job you’re looking for.
I’ve attached my LinkedIn Experience below as an example to check out for yourself:
Accomplishments (a.k.a Projects)
If you look at the bottom of my LinkedIn experience description at my second job, you’ll see that I direct the audience to a more detailed listing of my work experience in the projects section.
The projects you’ve taken on or even individual achievements you’ve made should be listed in the projects portion of your Accomplishments. Yes, knowing different languages and being a part of multiple organizations is important, but projects will take you further in your career.
I could be a biased engineer, but I truly believe that people in their twenties should strive for as many diverse and challenging work experiences as possible, a.k.a projects.
You’ll also notice below in my attached Accomplishments list that I went crazy with bullets. This is your time to “bullet it up.” Put detail, and of course, keywords all throughout the projects, language, and organization sections of yourAccomplishments.
Fun fact, you can link the projects/organizations you’ve worked with/on to a web page or a personal Google drive. Recruiters are likely to click on them just to see if you put in that extra effort. Doing these small things go a long way.
Last, But Least
You probably wondered why Education hasn’t been mentioned yet. I have my reasons.
I personally believe that LinkedIn is best suited for people after college, or working professionals. LinkedIn IS NOT tailored for college students looking for work.
Then why have your Education listed? I’m sure you payed a lot of money to get that degree, so might as well use it where you can get your moneys worth. Recruiters filter out certain college degrees, so by posting it, you easily add more keywords to a recruiter’s search. Also, having your Education linked helps maintain and gain connections with people you’ve graduated with and you never know who might help you land the job you want.
If you’re reading this and in college, my two biggest pieces of advice are to 1.) network your butt off at your campus career fairs, and 2.) please keep that GPA up. Not sure if you’re aware, but it matters for your first gig.
Hope you all enjoyed the second “Perfecting Your LinkedIn” blog post. If you’ve missed last week’s post on the untold truths of the supplement industry, click here! As always, don’t forget to like, comment, share, and subscribe!
“Starting something can be easy, it is finishing it that is the highest hurdle.”
Book of the Month: “The Compound Effect: Jumpstart Your Income, Your Life, Your Success” by Darren Hardy