Your ultimate goal of using LinkedIn is not to read updated news articles or browse social media, but to increase your odds of getting a face to face interview. With an above average LinkedIn profile, recruiters WILL reach out more, upping your chances of future interview opportunities. Before we discuss transforming your LinkedIn page, you need to do some self-reflecting.
Are you ready for a change of scenery at work?
Are you maxed out at your current place of employment?
Are you ready to passively job search?
Let these questions sink in.
LinkedIn is a very competitive and crowded landscape. You can’t afford to have a basic, normal LinkedIn profile just for the sake of having one. You want to stand out, get noticed, and be the one recruiters and future employers stop to give a longer look at.
If you put in a little bit of effort, a.k.a a few hours, you can change your LinkedIn profile in one sitting.
Follow along in the first of three-part series on perfecting your LinkedIn profile in this week’s blog post!
Whether it’s glancing over your resume, walking into your job interview, or scrolling through your LinkedIn, within the first few observing seconds, employers and recruiters will know whether or not they want to hire you. Just as most things in life, your first impressions are everything and LinkedIn is no different.
When it comes to your LinkedIn profile, the first three things recruiters will look at are:
- Your picture.
- Your headline.
- Your summary.
Coincidentally, they appear in order on your LinkedIn page, but not necessarily in order of importance. Keep this in mind.
People without a LinkedIn profile photo don’t stand a chance on LinkedIn. It’s been proven that you are seven times more likely to be found on LinkedIn if you have a set photo on your LinkedIn profile. So guess what? Time for you to take a head shot photo.
You need to start with a good photo, preferably a professional head shot for your LinkedIn page. People always remember faces before they remember names, thus your lower extremities are an unnecessary visual. Some background landscape can work, as I’ve done on my LinkedIn photo below, but if there’s too much going on in one picture, I highly recommend you not to using it. Anything extra in your profile photo can cause recruiters or employers to give you a hard next.
If you don’t know where to get a quality head shot, try your on-campus recruiting (if you’re in college or high school), a friend with a decent camera and photo editing knowledge, or JCPenney’s and Target’s professional head shot options.
Now for the most critical aspect of your LinkedIn profile, your headline.
To look for potential candidates, recruiters search for key words. Key words will pop up on search results, connection invitations, employee listings, company pages/messages, and most importantly, candidates LinkedIn headlines.
Since updating my LinkedIn headline (see below) all the recruiters that have reached out found me via their key words search. Every single one of them found their key words in my LinkedIn profile’s headline.
The use of specific, detailed-oriented words are highly encouraged for this section of your LinkedIn page. In a few words, you need to give off an overall impression of what you do or what you’re looking for, all while standing out from the crowd. Make yourself memorable, BUT professional.
And lastly, your summary.
Include your contact information at the bottom or top of your LinkedIn summary. People outside of your network (most recruiters and employers) cannot see your contact information. As far as what contact information to provide, I think your email and cell phone number will do just fine. No need to attach all your social media links, unless that’s the industry your geared towards.
Besides that, your summary should give a brief description, expanding on what your headline covers. If you want to add some extra information that you excluded from your headline, go right ahead. Just be mindful that any information included in your summary is up for judgement.
Just as the heading, specific and precise key words are a must in your summary. This area is your chance to add words that didn’t make the cut for your headline. If you have a large list of experiences, I highly encourage you to format everything in bullets to make everything nice and neat. My summary isn’t my strong point just yet, but with experience it’ll be come (see my summary below).
I highly encourage YOU to make these simple updates on your LinkedIn page. There’s nothing to lose, yet everything to gain!
If you have any questions regarding your LinkedIn profile picture, heading, or summary, send me a message and we’ll discuss.
As always, don’t forget to like, comment, share, and subscribe!
“You never get a second chance to make a first impression.”
Book of the Month: “Set for Life: Dominate Life, Money, and the American Dream” by Scott Trench