Do I really need LinkedIn?
The question to ask yourself is, “Why shouldn’t you have one?”. If there are zero legitimate reasons (which is likely the case), then having a LinkedIn will not hurt.
Out of all the social media platforms in this social media driven age, LinkedIn is used the most by hiring companies.
Well, what if my industry doesn’t hire from LinkedIn?
Unless you know for sure that your current industry of employment is the one you plan on staying for life, then I recommend creating and keeping up with a LinkedIn page for yourself. If you decide to switch jobs or roles that hire using LinkedIn, then you’ll be ready from the get-go and won’t have to start from scratch.
With LinkedIn, recruiters directly reach out. Hiring companies and recruiters search for keywords looking for qualified candidates to match their open positions. The more experience you have, the more key words you put on your page, the more people will reach out to you.
From previous recruiting methods, this is a total game changer. You can sit at your current place of work and let companies come to YOU!
Traditional Methods of Job Hunting
The job search process changed drastically in the last five years, but imagine what people seeking employment must have done back in the 70s and 80s, up until now.
People looked for job openings by skimming through local newspaper ads. Once found, they’d either hand deliver or mail their paper resume. Typical resumes of this time period only consisted of previous job employment and were typed on a typewriter. No copier or scanner. Picture the amount of effort and how long it would take to apply for ten jobs?
During this time period, more people in the workforce meant more competition for jobs. By 1983, the fax machine-made applying for jobs the norm. The typewriter was no longer used, as word processor became its replacement. In 1989, emails became popular for job applying as society slowly began to gravitate towards a technological driven world.
The online job search began in the 90s. Monster.com launched in 1994 and was the first public job search engine on the internet with a public resume database. CareerBuilder began in 1995. In 1996, Dice.com launched. By 1997, 1 in 5 companies used online hiring businesses for recruiting. By 1999, the first official job board was created. This decade marked a critical turning point for job seekers and recruiters.
The recession in 2008 resulted in large unemployment and an increase in job applications for few job openings. The need to filter through hundreds of resumes brought the need for automation. Also, with an increase in applicants, you could no longer just rely on your resume to get the job you wanted. Networking became critical, and in some cases, more important than your resume.
This is why LinkedIn is so useful. It allows you to market yourself, while growing your professional network. With 60% of adults using social media in 2018, the creation of LinkedIn in 2003 was the perfect tool at the perfect time for job seekers.
What the Future Holds?
As I’ve said repeatedly, LinkedIn offers the unique ability to expand your professional network, while marketing yourself.
The majority of people who have a LinkedIn account use it passively looking for jobs. This is a win-win scenario for all. Companies fill a void, and you simply wait for the best opportunity to present itself, while working at your current place of employment.
So, what’s the future of recruiting?
Out of the Fortune 100 companies, 85 of them use LinkedIn for recruiting. Also, most LinkedIn users are very young, typically still in college. The fastest growing age of new LinkedIn accounts are college students, meaning LinkedIn will be around for a while.
With Microsoft buying out LinkedIn and their plans to incorporate LinkedIn into most of their applications means LinkedIn will become an everyday tool. Outlook, Word, anything Microsoft owns, you can expect LinkedIn to be somewhere involved.
I highly encourage all to spend a few hours creating a LinkedIn page or profile. Just follow the steps on LinkedIn and you’ll have no problems creating an above average profile. I’ll go more in-depth on creating a perfect LinkedIn page in future posts!
Hope you all enjoyed this week’s blog post! If you’ve missed last week’s post on my recent trip to Japan, click here! As always, don’t forget to like, comment, share, and subscribe!
“You did not study hard and struggle in life to become a machine.”
Book of the Month: “The Science of Getting Rich” by Wallace D Wattles